Source partners with key tourism clients to drive visitors using hyper-personalized, immersive ad tech
PHILADELPHIA, June 29, 2022 /PRNewswire/ — Source Digital announces its partnership with several key tourism departments, including Visit Central Florida and South Padre Island in Texas, which are both currently running a successful digital pre-roll campaign through the Tallahassee-based Zimmerman Agency. The use of video advertising has proven immensely valuable to the travel industry as a way to introduce potential visitors to new destinations. Now, through the use of Source Digital’s interactive technology, these tourism partners can drive even greater awareness toward local attractions, accommodations, special events, and more, tailored to specific viewer interests.
"Our partners appreciate the opportunity to not only build more brand awareness with actionable engagement right in the moment," shares Senior Vice President of Media, John Nicholas, "But also the ability to receive in-depth visitor insights that go far beyond CTR and VCR reporting."
"We are proud to provide smart-travel marketers with the unique technology to transform their ad campaigns," explains Gary Dennis, Chief Revenue Officer for Source Digital. "With our advanced tech, a destination video becomes a powerful sales and consumer information tool, capturing valuable, actionable data."
Through Acuity Ads, Source Digital media reaches millions of viewers, targeting specifically by demographic and geographic segments to drive the meaningful ad engagement that results in strong on-site conversions for travel industry clients. Source technology offers interested visitors the chance to engage with destination-based local businesses seamlessly within the video ad experience. While CTR are comparable to that of programmatic display media, video and expandable units are set apart from standard units to create interactive, engageable moments with potential visitors. In this way, every campaign can drive highly targeted audiences, delivering uniquely successful results.
Learn more about Source Digital, offering the first seamless, in-video consumer attribution and purchasing processes engineered to continuously engage the end-user while delivering substantially increased revenue, at SourceDigital.net. Follow @SourceSync on Instagram, @SourceSync_io on Twitter or connect with the tech company on LinkedIn at Source Digital.
Developed by seasoned media and entertainment technology leaders and inventors, Source Digital delivers a new era of social engagement through video and the metaverse. Offering the first in-video, contextually driven, frictionless acquisition experience of information, digital and physical goods, contextually driven advertising, sports betting and more! Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization. Learn more at: www.sourcedigital.net.
SOURCE Source Digital